Project Overview: MXMW is an acronym for 'Mid by Mid-West'. The logo was created for a joint conference of the two operating groups of Dix & Eaton; the merge between Cleveland, OH and St. Louis, MO. Standing Partnership, the St. Louis group, was acquired by Dix & Eaton in the fall of 2023. By using the core colors of each firm in a subtle gradient, the mark represents the two groups coming together as one. The logo was placed on shirts, name tags, and other print materials used for the two-day conference held in Cleveland, OH.
Software: Adobe Illustrator, Photoshop, and Indesign
